Bring more energy, excitement, and hype to Oregon Basketball games to increase fan attendance.

THE CHALLENGE

Basketball is more than a game — it’s a connection between players and fans. The teams success is powered by its crowd, and when they unite as one heartbeat, the sky’s the limit. We sought out to remind fans of the importance of their presence.

THE INSIGHT

Oregon Men’s & Women’s Basketball (2024 - 2025) | Allen Hall Advertising

Position: Account Director & Director of Media Planning

We brought the strategy to life through on-campus activations such as a student union takeover and a sweepstakes, along with activating locally in the Eugene area through the local mall and ESPN. The campaign drove a 40 percent increase in men’s attendance.