OREGON LACROSSE
Increase attendance at Women’s Lacrosse games. With a limited budget and damaged attendance after COVID, how can we motivate in-person attendance?
THE CHALLENGE
We discovered that showing genuine effort goes a long way. At most large universities, sports programs outside of football, basketball, and baseball receive little attention. Making an effort to engage with the youth, improve the game-day experience, and build a greater sense of community helped regrow support for the team.
THE INSIGHT
I partnered with the Associate Director of Promotions and Gameday Experience to deliver season-long fan engagement initiatives, including visual player introductions, customized goal songs, pregame and timeout activations, sponsorship fulfillment, and a kids camp. I also strategized and led the team’s 50th season commemorative game, which included a week-long social media campaign highlighting program history, alumni stories, and giveaways of custom 50th season lacrosse balls.
These efforts contributed to a 26 percent year-over-year increase in home game attendance and the program’s highest-attended game since 2018 with 449 attendees.
THE ACTION & IMPACT
Oregon Athletic Department (2023-2024)
Position: Lead Marketing Intern
