Our pitch to Will Leather Goods centered on empowering student-athletes to share stories that highlight their personalities and passions beyond their sport. Another boring product promotion won’t catch the eyes of WLG’s audience, but hearing authentic stories of the student-athletes at their alma mater might do the trick. By selecting products that align with their personal style and that they felt comfortable using, the athletes could create authentic, relatable content that reinforces both their individuality and the brand’s identity.